Osnivač i konsultant za razvoj poslovanja Libra Consulting

Jelena Đaković

Founder and consultant for business development Libra Consulting

Graduated costume designer, owner and creator of the brand Libra, a long-standing lover in the power of marketing and one of the most recognizable names in the hotel industry in Serbia, since 2016 has been working as an independent consultant for the business development of luxury brands. Her experience includes work in various industries, from higher education to banking, and in hotel industry - work in the most prestigious hotels in Belgrade, as well as cooperation with some of the world's most luxurious hotel chains and groups. She currently enjoys working on creative projects and looks forward to new challenges.

Five recommendations for hoteliers

Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 In order to improve their business in 2018, it is necessary for hoteliers to distinguish themselves in meta searches, to take care of the online reputation, to operate environmental... More »

Why is MICE tourism important for Serbia?

MICE tourism is one of the fastest growing branches of tourism in the last 20 years around the world, and in Serbia, as well. New investments in Serbia in the last 7 years led to the opening of new airport terminals, conference facilities, hotels and roads, which resulted in a significant improvement in the offer for MICE tourism. However, there is still plenty of room for growth and... More »

Belgrade's boutique hotels

A boutique hotel is, by definition, a small, luxury hotel, in a great location, which typically offers some type of unique experience and personalized service, with a special dedication to the needs of each guest. These hotels usually have between 10 and 100 rooms, although the number of rooms is not crucial. During the last decade, several very interesting boutique hotels have opened in... More »

Hire a specialized agency or not?

The eternal dilemma of hoteliers during an opening of a hotel and later during operation is whether certain aspects of the business should be kept in-house or given to external companies to perform certain tasks. Both options have their advantages and disadvantages. The decision certainly should be based on the type of the hotel and operation and, of course, the cost-effectiveness. More »

New definition of luxury

In the hotel industry of today, all versions of luxury are available. There are hotels with vast marble lobbies decorated with hundreds of golden ornaments, with fountains that dance to music, and where bathrooms are larger than the average apartment. Increasingly popular are hotels where everything is automated and technology is taking over, where you can control your environment without ever... More »

Radical changes of traditional paradigms

The end of 2016 is near, a globally extremely successful year for tourism and hospitality, and a large part of the industry is planning a stable growth for 2017. It is expected that the global hotel industry revenue in 2016 will reach 550 billion dollars, while just five years ago it was 457 billion dollars, which is an increase of almost $100 billion. It is anticipated that in 2017 the growth... More »