The first wellness ambassador of Serbia, who for decades has been engaged in the education of wellness and spa therapists and creating a treatment brands (in SH Banja Koviljača, Ribarska, Prolom and Lukovska Banja). In the hotel Kraljevi Čardaci Spa in Kopaonik, beside the education of therapists, he created the first selfness concept "Gnothi seauton" and branded treatment "Fifth element of Kraljevi Čardaci", while in the Hotel Mediteran in Bečići, he created a wellness concept, as well as the ritual brand "Montenegro - Mediterranean massage". In Terme Olimia in Slovenia and Terme Tuhelj in Croatia, he educated therapists for author's WAPF treatments and created the brand of rituals "Kalma" and "Touch of Tuhelj".