In recent years, among foreign visitors in Serbia, there is an increasing number of Slovenian tourists, who, by experiencing the magic of Belgrade, tend to feel the pleasant hospitality of the Balkan and Serbia in other places. Travel agency Van Gogh from Maribor continuously and strategically brings Slovenians, and also people from Italy and Spain to Serbia. It was our wish to find out from the founder, director and a good connoisseur of Serbian tourism, dr Ivo Mulec, what are their impressions and observations about hospitality in hotels and destinations in Serbia.