Athens design hotel "Semiramid", whose design is signed by Karim Rashid, a famous industrial designer, is a real challenge for a modern passenger who is informed, educated, with a global view of the world. The hotel is "techno-organic" - with plenty of soft lines and fluid shapes. It is full of artwork, the latest plasma TVs, trendy music devices... Furniture, materials, bathrooms... mostly carry the name of the famous brand. In 52 rooms with banana yellow balconies, six pavilions located around the pool, three penthouses and one penthouse apartment prevail pastel colors, another trademark of Karim Rashid. The entire hotel space is "one block" - homogenous, cleaned from individual elements so that guests can feel and experience their uniqueness.